Why You Should Support Sustainable Fashion

First and foremost, it's 2018. Sustainability is sexy! Now more than ever, brands and businesses are understanding that consumers want what's best for the earth. This being said, sadly we’ve noticed that oftentimes the sustainable clothing we want to support doesn't want to support our wallets. Sustainably made clothing is expensive, we know. As recent college graduates, we understand what being on a budget means and not wanting or feeling like we need to fork out more money than necessary on clothes that will barely last a season.

But think of it this way…instead of buying cheaply made products (AKA fast fashion) you should invest and trust in the product you’re buying. If the items you purchase are sustainably made with quality materials, then your few sustainably made items should last you far longer than tons of cheap ones. With this in mind, we want to introduce you to a few of our partners who are making consciously sustainable efforts within the production of their collections.

 

COSTA

Costa Sunglasses, the leader of world-class performance sunglasses and the initiator of the growing Kick Plastic campaign, is helping to bring positive solutions to the growing issue of ocean plastic pollution through its new Untangled Collection—a collection of frames made entirely from recycled fishing nets.


The brand has partnered with Bureo, the pioneer in recycled fishing net products, to turn discarded fishing nets into quality sunglass frames. Identified as being FOUR TIMES more harmful than any other plastic pollution, discarded fishing nets or “ghost nets” account for 10% of ALL oceanic plastic pollution. Globally, oceanic plastic pollution grows by an estimated 640,000 tons every year.


Bureo’s Net Positiva recycling program in Chile is working to prevent fishing net pollution by partnering directly with fishermen and community members to go out and collect abandoned and discarded nets at sea. In return, for every pound of fishing nets collected, Bureo donates money to the local community for their work. Thus, giving value to the discarded fishing nets and generating a net positive impact on this harmful material. Once collected, the discarded fishing nets are washed and prepared for a mechanical recycling process. Within this process, they are shredded and fed through a pelletizer where they are melted and cut into NetPlus® recycled pellets ready for use. These pellets are then injected into steel molds to form products, such as Costa’s Untangled Collection. Since being founded in 2013, Bureo’s Net Positiva program has collected nearly 408,000 pounds (185,028kg) of discarded fishing nets from its 26 participating communities in Chile.

“Healthy oceans have always been a crucial part of our core mission at Costa,” said Holly Rush, CEO, Costa Sunglasses. “The Untangled Collection is helping to raise awareness and provide a solution to keep discarded fishing nets from being lost in our oceans each year. Through this important program, we will also help Bureo scale and replicate its net collection program to a growing number of fishing communities. This new collection is a positive step towards untangling our oceans and creating awareness for the dangers our oceans are facing.”

The new collection is available at retailers nationwide and online NOW! 

Costa x Bureo Untangled Collection: Victoria Female Style. Photo by Swell N Sea Photography

Costa x Bureo Untangled Collection: Victoria Female Style. Photo by Swell N Sea Photography

The Untangled Collection retails from $199 to $269. Photo by Swell N Sea Photography

The Untangled Collection retails from $199 to $269. Photo by Swell N Sea Photography

PRANA

As avid yogis and lovers of adventure sports, Beaver and Pam Theodosakis saw a gap in the outdoor apparel industry. How can they be adventurers seeking to protect the planet, if their clothes don’t reflect that philosophy? Thus, Beaver and Pam were inspired to create a company that made an effort to minimize the size of its footprint and limit as much waste as possible. In 1992, the couple started prAna from their garage using organic cotton and natural fibers to make their clothing, recycled homemade paper to make tags, old clothing racks they found around their neighborhood to show their line, and old fruit boxes from grocery stores to ship their pieces across the country.

Almost 30 years later, the company has grown to have over 100 employees and still works to maintain their “recycle and reuse” ethos, but on a much larger scale. Recently, the company has begun using recycled materials and fibers in their production and plans to ONLY use non-toxic dyes in their textile design process. prAna prides itself in manufacturing high quality clothing that is not only safe for our health, but also the health of our environment.

 

Prana Momento 7/8 Legging, Prana Costas Bra and Costa x Bureo Untangled Collection Sunglasses.

Prana Momento 7/8 Legging, Prana Costas Bra and Costa x Bureo Untangled Collection Sunglasses.

Prana Momento 7/8 Legging, Prana Costas Bra and Costa x Bureo Untangled Collection Sunglasses.

Prana Momento 7/8 Legging, Prana Costas Bra and Costa x Bureo Untangled Collection Sunglasses.

 

WOODLIKE OCEAN SWIM

Woodlike Ocean swimwear was born from the ocean; sustainable swimwear crafted out of recovered fishing nets from the ocean and various other recycled materials. Woodlike Ocean has created their product merging two aspects as the foundation of their production: the ocean and you. Thus, creating swimwear for the modern woman that embraces a healthy lifestyle. You are conscious and generous towards the environment, confident and comfortable in all aspects of your being.

Their commitment goes beyond the usage of the regenerated ECONYL® yarn; Woodlike Ocean is a partner member of 1% For The Planet®. For every purchased piece you make a direct donation to the Healthy Seas Initiative. One of their main activities is to organize divers for the recovering of ghost fishing nets used within the ECONYL® yarn.

So next time you decide to go shopping, checkout our partners and think about investing in quality over quantity. The planet will thank you!

Arisa Yoon